To promote YuMe Toys’ surprise capsules, an internal competition was launched in French JouéClub stores by distributor WT&T and Gencode. The aim? Celebrate Disney’s 100th anniversary with the capsules, offering customers a magical experience to boost sales. Each participating store was invited to take part in the festivities by creatively staging the products, with the chance to win one of the prizes for their team.

Three pillars were chosen to showcase the capsules in JouéClub stores. Thanks to the creativity and passion of the sales staff, the products were given optimum exposure during the campaign.

IN STORES
In window displays, at the store entrance or in a dedicated area, the capsules were showcased in a lively, colorful setting, recreating the magic of Disney through dedicated displays or screens.

BRINGING CAPSULES TO LIFE
The product experience was enhanced by mysterious in-store activities and/or contests. These played on the surprise effect by challenging customers themselves.

ONLINE VISIBILITY
Content was published on Instagram, Tiktok and Facebook. It mainly consisted of illustrative videos accompanied by sound extracts from the Disney universe.