Hômadict brings together a wide range of home accessories, such as blankets and cushions inspired by POP culture‘s most popular licenses.the brand strives to blend licenses and comfort by creating warm, high-quality accessories, guaranteeing optimal well-being for all fans, young and old, who choose its products. Gencode was responsible for the brand’s branding. In other words, we created the logo and the graphic charter (which includes the colors used, the typography chosen and the rules of use).

For the launch of Hômadict, a social networking strategy was drawn up. After taking stock of the brand’s positioning and analyzing the competition’s networks, precise objectives were established, along with the means to achieve them. Being present on the networks will enable Hômadict to:

• Increase brand visibility;
• Engage customers and foster loyalty;
• Generate leads and increase sales conversions;
• Monitor online reputation;