To promote the Doctor Squish toy online during the Halloween period, mainly in France, a multi-network influencer marketing campaign was set up by the Gencode team during the second half of October. Authentic content was published on Tiktok, considerably increasing the product’s online visibility and, potentially, sales.

To optimize the visibility of Docteur Squish, the content creators focused on a scenario with a single guideline: to be fun! They had to create a « squishy challenge », where they unveild their Squish on a Halloween Theme.

INFLUENCERS

We collaborated with two influencers on Tiktok, and we achieved a total of unique view of 243 800.