The month of December is known to host contests on the Instagram social network. That’s why Gencode has decided to implement a massive Advent calendar throughout the month of December, bringing together its two sister brands: Nomadict and Hômadict. The first part of this December Calendar involved collaborating with influencers on Instagram on specific themes to promote our products and engage communities, thereby enhancing our accounts and gaining subscribers.

Three influencers were contacted: Wonder_Hook and its 120,000 followers for a Disney contest, Chebi.toys and its 47,200 followers for a Harry Potter contest, and Shades_of_stitch with 37,600 followers for a Stitch contest.

The results were positive, with an average of 937 comments and 2 698 likes per post.