advent calendar - STRATEGY
For the strategy of this Advent calendar, several initiatives were implemented. Firstly, the objective of this project was to raise awareness of the two sister brands and increase visibility on their respective accounts. Thus, we aimed to achieve collaborative posts featuring both Nomadict and Hômadict. Initially, we reached out to influencers, as explained in this project.
Subsequently, the Gencode team organized four contests exclusive to the brands, boosting some of them to reach a specific community that had not yet followed us. Three out of the four contests involved collaborative posts between Nomadict and Hômadict. The last one was a special Hômadict contest highlighting « sushi » cushions, a new collection that has just been introduced to the market.
The second step was to determine what we would implement for the remaining days. With 23 days in total, we had 3 influencer contests and 4 exclusive brand contests. This left us with 16 days to complete our Advent calendar. The goal was to showcase one license per day, following a festive theme.
To achieve this, 7 stories, 3 posts, and 6 REEls were created. You can find all of them on Nomadict and/or Hômadict. However, here’s a brief preview of the photo and video creations crafted by our team.
